Not all tasks are entitled to be automated.

I like the idea that a task must earn the right to be delegated to technology. When we deal with the pain of doing something a thousand times, then there comes the time we should start considering buying code to do it for us.

I get it, I sound like a radical right now, but I want to make a point.
When we’re making a startup product, at many times we consider some things as a given. Have you ever heard something like:

“We need a comments section. That means we should have a ‘like’ button, a reply feature, aaahm…. what else does Instagram do? ah yeah, and definitely emojis, emojis everywhere.”

I believe you can see where this is going. Right? Every tiny bit of code has a lot of sweat to it and we’ve seen a lot of sweat being produced to make code that was not required. Hell, I’ve seen code being blatantly deleted just for the sake of having the 'facebook experience' — and that means big cash going down the drain.

Nobody dies to write “Loved it!” instead of pushing a ‘like’ or ‘heart’ button on the first version of your product. (For what’s worth their message will even have more value to it if they put the effort to at least write it.) But they will definitely go to another product if the core features of what you deliver are not working katana sharp. And that’s where our startup-angel-investor-accelerator-fund-family-and-friends-first-costumers money should go ASAP.