At the start, pitching your ideas might feel amazing. You feel like you are on a stage. People stop, listen, and think about what you have to say. …

Despite what many people might think, I believe software is a living breathing thing, more than that, it is organic. We all know, estimates in software development are a hot topic. …

Storytime. When I was in college, as an architect-to-be, most of my focus was charged towards Project and Drawing classes. …

Many product owners feel they are in a position in which they can negotiate the time it takes to deliver a feature. Sorry to say, but for a PO, time is not negotiable. Even if you promise and swear you will land a feature on a certain day, you will…

I was reading my weekly dose of Esther Perel and got to this phrase: "(…)a paradox we can manage, not a problem to be solved." What a lovely insight it brought me. Often times people approach a digital product of a startup as a problem to be solved. But the…

I like the idea that a task must earn the right to be delegated to technology. When we deal with the pain of doing something a thousand times, then there comes the time we should start considering buying code to do it for us. I get it, I sound like…

The scope of a startup product is a living breathing thing, and it is important that the whole team participate in it. …

Technology is a chair. Culture is a group of people talking around the fire. Technology is a lamp, Culture is a kiss before going to sleep. Technology is airplanes, Culture is saying goodbye before leaving. Technology is a square, culture is a park. Why do we do technology? So that we can make room for culture. People are always in the center of what we do, we are in a people’s business, the tech industry was and it will always be about people.

Thomas Edison slept over his desk, Elon Musk slept under it. That was their choice, not mine. There is this quote from SCRUM, by Jeff Sutherland, that makes me think about this: “Hours themselves represent a cost. Instead, measure output. Who cares how many hours someone worked on something? All that matters is how fast it’s delivered and how good it is.” People often overestimate working hours…